Intentionally simple design
Laventino is one of the private labels of the International Bike Group IGB. The brand makes tough, city bikes and the products distinguish themselves from competitors by competitive price - quality ratio.
IBG asked to design a bicycle that goes back to the essence of cycling: comfortable but without fuss. To this end I designed models with fresh color contrasts and graphics with an optical illusion, which is interesting all around.
The combination practical, tough and affordable has caught on: the Ranger is a very popular bicycle among young people and students.
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